The Purpose Of Mission, Vision, Values
& Operational Purpose Statements
video 2/4

A Process To Align Teams & Lead Change

In over 20 years of working with leadership teams and organizations across the globe, we have identified 7 principles that MUST be considered to lead change effectively.

Missing any ONE of these principles is usually where change initiatives run off the rails.

Purpose is the first of these seven principles. Often leaders, teams and organizations stumble for a lack of clearly defined purpose.
 

This video series includes an introductory video, Culture Really Does Eat Strategy, followed by four videos on Purpose.

The videos are not superficial; they were made to instruct leaders on how to lead teams through a process of defining their purpose. 

In cascading order, these Seven Principles For High Performing Teams are:

  • Purpose
  • Focus
  • Mindset
  • Roles
  • Interdependencies
  • Strategies
  • Implementation

For more on the Seven Principles, go here.

The Change Leaders OS Video Series

  • Overview: Culture Really Does Eat Strategy

  • Purpose Series 1/4: 
    The Anatomy of Purpose

  • Purpose Series 3/4: 
    Your Target Customers May Not Be Who You Think They Are

  • Purpose Series 4/4: The Missing Link To Your Customer